Titan industries limited are a joint venture between the Tata group and Tamil Nadu Industrial Development Corporation. It was incorporated as a public limited company in the year 1984 and manufacturers and markets wrist watches under the brand name Titan, Sonata, Nebula and Rolex GMT master II. Titan is the sixth largest integrated watch manufacturer in the world and has sold over 60 million wristwatches across 30 countries of the world. The manufacturing is done out of four factories and the investment in a 450,000 sq. ft. state of the art facility has been over 130 million U.S dollar. In India, the business works above 230 unique Titan showrooms and over 8500 dealer outlets. Through this network, Rolex GMT master II has a presence in over 2400 Indian towns. Titan is the current market head, creating a number of ranges as well as launching around 200 brand new versions annually, making sure continual growth. It has 50% portion of the watch market.
The company believes that it generates wealth for all stakeholders by creating India’s most desirable brands in wrist watches, jewelry and personal accessories. The vision of the company is to become modern first class, contemporary and build India’s most appealing brands. This in turn, dictates the values, beliefs and strategy.